Variety features class’ partnership with Universal Pictures

Public relations professor Matthew Le Veque

Variety featured professor Matthew Le Veque‘s Social, Digital and Mass Media Strategies class for its partnership with Universal Pictures to launch an inflight film fest on select American Airlines routes.

“The partnership with USC was a great way for us to create an initiative that was authentic and appealed to our fans,” Rick Finkelstein, Universal Pictures vice chairman and chief operating officer, told Variety. “We’re excited to share Universal’s special day with select American Airlines customers. This is a fun and interesting way for us to engage and bring fans together, while celebrating our anniversary. We’re grateful to the students at USC and American Airlines for helping us highlight our 100 years in moviemaking with this unique opportunity and partnership.”

Professor and Director of Public Relations Studies Jerry Swerling, also director of the USC Annenberg Strategic Communication and Public Relations Center, told Variety that working on U’s campaign “is a perfect example of the real world opportunities we seek for our USC Annenberg students. We are thrilled that Universal Pictures is using one of our students’ ideas and are grateful for this opportunity.”

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