Category Archives: Future of Media

Marketing and Media in an Era of Public Cynicism

Multinational public relations firm Edelman, business and technological innovation has outpaced the public’s trust — not overly surprising in a year marked by massive data breaches that reached as far as a major motion picture studio, global political unrest and … Continue reading

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Former Microsoft Marketing Chief and Senior VP Visits USC Annenberg as M2e Executive-in-Residence

USC Annenberg’s M{2e} executive-in-residence program brought in former Microsoft executive Mich Mathews, who built the tech giant’s entire global marketing function over her 22-year tenure. During the week-long program, Mathews visited classes and met with students and faculty, capping her … Continue reading

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Annenberg Innovation Lab and Blackstone Launchpad to Host Google TV Hackathon

USC’s Blackstone Launchpad has teamed with Google and local mobile platform development startup Victorious to host a Google TV hackathon at USC Annenberg this Saturday, February 7, from 9 a.m. to 6 p.m. YouTube celebrity and USC Cinematic Arts alumnus … Continue reading

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Digital Hollywood 2014: Annenberg Innovation Lab Talks Spreadable Content and Fan Engagement

Researchers from the Annenberg Innovation Lab spoke on a panel at the 2014 Digital Hollywood fall conference on Oct. 21 to discuss “re-imagining the entertainment Industry” through assessing the “spreadability” of content, looking at how fans engage with content and … Continue reading

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USC Annenberg at the 2014 Online News Association Conference

The Online News Association held their annual conference and awards banquet at the end of September in Chicago, with numerous USC Annenberg faculty and staff members in attendance. Professor Robert Hernandez gave a presentation on wearable technology — such as Google … Continue reading

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Michael Parks and Robert Hernandez Talk J-School With The Coca-Cola Journey

USC Annenberg School of Journalism Interim Director Michael Parks and Professor Robert Hernandez were featured in a Coca-Cola Journey article about the evolution of journalism schools. “Twelve years ago, someone might have wanted to become a newspaper reporter,” said Parks. … Continue reading

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Gabriel Kahn speaks on popularity of long-form journalism

KPCC’s Airtalk spoke with Journalism Professor Gabriel Kahn earlier this week for a segment on a resurgence of long-form journalism. The writing style, typically reserved for publications that fit the The New Yorker mold, has grown in popularity in the click-happy digital … Continue reading

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Venture capital catches the news bug

By Professor Gabriel Kahn M{2e} Co-Director There is a common misperception about the state of journalism today. Many focus on the dire headlines of newsroom cutbacks and declining revenues at big, brand-name publications. No question, that’s bad news. But I think … Continue reading

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Defining spreadability

* This excerpt from “Spreadable Media: Creating Value And Meaning In A Networked Culture” (by Professor Henry Jenkins, Sam Ford, and Joshua Green) appeared as an article in the winter 2013 edition of the USC Annenberg Agenda magazine. * Content … Continue reading

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Henry Jenkins reflects on Public Intellectuals course

Comic Artist Chandler Wood recently created the first of a series of cartoons based on the innovative teaching at USC Annenberg. The first cartoon drawing (left) captures USC Annenberg Professor Henry Jenkins and his communications course, Public Intellectuals: Theory and … Continue reading

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