“The undecided voters aren’t plunking down their money to go see this documentary, and you can bet that liberals aren’t plunking down their money,” Hollihan said. “So the audience is really those who are already commited conservative voters, and a film like this really reinforces their beliefs.”
Hollihan publishes in the areas of argumentation, political campaign communication, contemporary rhetorical criticism, and the impact of globalization on public deliberation. He is the author of several books including Uncivil Wars: Political Campaigns in a Media Age; Arguments and Arguing: The Products and Process of Human Decision Making (with Kevin Baaske); now in its second editionl; and Argument at Century’s End: Reflecting on the Past and Envisioning the Future.
He has served as a consultant to many different political candidates, elected officials, business leaders, and also to the leaders of non-profit organizations.